In recent times, agency ad accounts have become increasingly popular among advertisers looking to speed up the growth of their business online. This is because these ad accounts, which are managed by marketing agencies, offer many benefits and advantages over regular advertising accounts.
The main advantage of using an agency account is the ability to scale campaigns with no restrictions or daily spend limits. This is important because it allows marketers to expand their reach and effectively reach their target audience. Additionally, agency ad accounts typically have higher budgets than regular advertising accounts, which makes them ideal for advertisers with large advertising budgets.
Another benefit of agency accounts is their ease of use and accessibility. This is because they often come with a self-serve dashboard where advertisers can manage campaign performance and generate AppsFlyer attribution links. This gives marketers the flexibility to access all of their client’s app install data in one place and optimize campaigns. Lastly, agency accounts usually have advanced features that give them a competitive edge, such as Google’s API for task automation and third-party integration.
However, it’s important to note that while agency ad accounts offer unique benefits and advantages, they should be used in conjunction with regular ad accounts. This way, advertisers can maximize their reach and minimize risks by maintaining a diverse advertising strategy. Furthermore, it’s crucial to consider the prepayment requirements and fees associated with agency accounts and choose reputable agency partners.