Whether you’re attending a tradeshow, networking event or simply meeting friends for coffee, business cards are an essential tool that help people remember your contact information and connect with your company. A well-designed business card says a lot about your level of professionalism and preparedness, which can make or break the first impression you leave with people you meet.
The information included on a business card should be clear, easy to read and well-organized. Choosing a simple sans-serif font helps people recognize your name and title at a glance. It’s also important to include the website of your business, and consider using spot UV or embossing on your business cards to add dimension and visual interest.
While it might seem obvious, your business card should feature your logo, preferably in the upper-right corner of the design. If you use a font that matches your logo’s colors, that’s even better. The reverse side of a business card can be used for appointment reminders or loyalty stamps, and it’s a great opportunity to showcase a piece of your brand’s personality.
You may want to include your social media accounts on your business card, but don’t overdo it with too many links. It’s best to list your strongest profiles, and remember that clutter discourages, not invites, connections. Also, don’t include your home address if you work remotely. People might think your 5-year-old might answer the phone, and that’s just not professional. for Business Cards
