You’ve seen them everywhere from movie premieres to charity events and presidential campaigns – step and repeat banners are an effective marketing tool for businesses looking to draw crowds, increase engagement, and generate media attention. But, what are they exactly and how can you use them to your advantage?
Step and repeat banners are large standing backdrops printed with logos or graphics that event attendees can pose in front of. The banners are named after the pattern that celebrities “step and repeat” as they take pictures at red-carpet events, award shows, or galas.
While most step and repeat banners feature a single logo repeated across the background, the banner can be customized with other images or colors. Whether you’re using the backdrop to show off sponsors or for a custom photo background, your imagination is the limit.
When choosing the size of your step and repeat banner, consider where it will be used and any restrictions that may affect the display space. You’ll also want to determine how many people the banner will be able to fit in one photograph and how many times your logos or graphics will appear.
If your event will be outdoors, choose a weather-resistant material to ensure your banner can withstand the elements. We normally print our step and repeat banners on vinyl, which is durable and can be cleaned with water if necessary. We also offer a fabric banner option that is wrinkle free, washable, and scratch resistant. We can even add a telescoping stand for easy assembly, which fits into a carry bag for portability. step and repeat banners