Branding is the process of creating a distinctive image or mark to identify and differentiate your company’s products or services. It also establishes a perception or impression in the minds of consumers. It includes the creation of a name, logo, slogan, design and packaging. The goal of Branding is to give a business a personality and voice that will resonate with customers and help them choose your products over the competition’s.
Branding has been around for thousands of years, with the first examples being cattle branding (which involved burning a symbol into the skin of the animal to distinguish it as belonging to the owner). This practice was later extended to people and companies who wanted to make their product or service stand out from the crowd. Today, we see branding all over the place – on social media captions, billboard color palettes and even in the materials brands choose for their packaging.
The most obvious reason for businesses to have strong branding is that it helps them get recognized more often. When people see a well-known logo, they automatically associate it with the product or service that’s behind it. This gives your business a competitive edge over companies that don’t invest in solid branding.
Another important benefit of branding is that it builds trust. Consumers are increasingly interested in companies that have a purpose beyond simply making a profit. They want to know that the company they’re purchasing from cares about its community, has a green policy or supports women in leadership positions. Branding allows you to share your values with your audience and create loyal customers that will keep coming back for more.